“It’s the most wonderful time of the year…” Andy Williams and Johnny Mathis both had it right when they sang this favorite Christmas tune. And seeing Christmas lights go up on businesses and homes around town is a tell-tale sign that this wonderful time is right around the corner.
The Chicago Tribune just ran an article about the Christmas shopping season and how it started earlier this year because of competitive Christmas sales. While this is one of the best times of the year, Christmas shopping can be stressful. But, for me, one thing that makes my shopping a little more enjoyable is seeing all of the Christmas decor around town, especially Christmas lights and displays. And at night, after a long day, to be able to drive through the city and see Christmas lights twinkling is refreshing. Commercial businesses can do a lot to help their shoppers make it a wonderful time of year, just by adding some holiday cheer!
Attracting Business with Christmas Lights
As a business owner myself, I am always looking for ways to increase awareness of my company. During the holidays I have found that stores that have a nice Christmas display or holiday lighting attract more customers. Even a business that I may never step foot into gets my attention if they have a little holiday cheer outside welcoming me inside. Lights attract business.
One thing I have noticed when it comes to holiday shopping is the stress and chaos it causes. I firmly believe that adding a little lighting or just a few simple decorations can put people in a better shopping mood. And better moods equal better buying.
With more people buying online, increasing the attractiveness of your storefront is key in getting more holiday shopppers into your store. And creating an atmosphere that reduces stress and increases the real reason behind the holiday is always a positive thing.
Installation of Christmas Lights
The best thing about decorating your storefront is that it is incredibly easy to hire someone to do it for you. From setting up, to tearing down and storage, hiring out holiday lighting is simple and affordable.
Professional Light Installation
Having lights professionally set up and installed can save from serious accidents such as fires and lighting shorts. Most companies will also come out and check your display and bulbs to make sure they are working properly.
Instead of worrying about when to take down your display or finding the time to take it down, professional lighting companies do all of this work for you too. Many people who put displays on their business do not take the time to take them down after the season ends. This often makes the storefront look less than appealing. Set up and tear down of Christmas lights should be done in a timely manner.
Storage of Christmas Lights
One of the things I hate most about taking the lights off of my house is the jumbled mess they get into once they go to the basement. It takes me hours to get all of them untangled and then another hour or two to check to see which twinkling lights have gone out.
When you get your lights done by professionals, the company stores the lights for you. This way you do not have to worry about untangling the “Christmas Vacation” sized ball of lights in your garage or storage unit. The lighting company makes sure all lights are functioning and ready for the perfect display.
This holiday season make it the most wonderful time of year for not only you, but for your customers as well.